Top 50 Metrics to Track for E-commerce Business in 2023
When it comes to measuring the success of an e-commerce business, there are a lot of metrics to consider. Here is a comprehensive list of the top 50 metrics you should be tracking.
Sessions
Total number of website sessions.
Visitors
Total number of unique visitors.
Pageviews
Total number of pages viewed.
Pages per Session
Formula: Total pageviews / Total sessions
Average Session Duration
Formula: Total duration / Total sessions
Bounce Rate
Percentage of single-page sessions.
Exit Rate
Percentage of sessions ending on a specific page.
Time on Page
Average time spent on a particular page.
Click-Through Rate (CTR)
Formula: Clicks / Impressions
Conversion Rate
Formula: Conversions / Sessions
Abandonment Rate
Percentage of visitors who don't complete purchase.
Revenue per Session
Formula: Total revenue / Total sessions
Cost per Click (CPC)
Amount paid for each click on an ad.
Cost per Acquisition (CPA)
Cost to acquire a new customer.
Return on Ad Spend (ROAS)
Revenue generated for every dollar spent on ads.
Customer Lifetime Value (CLTV)
Revenue a customer generates over their lifetime.
Customer Acquisition Cost (CAC)
Total marketing costs / New customers
Churn Rate
Percentage of customers lost.
Repeat Purchase Rate
Percentage of customers who buy again.
Referral Rate
New customers acquired through referrals.
Net Promoter Score (NPS)
Measure of customer loyalty.
Cost of Goods Sold (COGS)
Cost of producing and delivering products.
Gross Profit Margin
Formula: (Revenue - COGS) / Revenue
Net Profit Margin
Revenue left after all expenses.
Inventory Turnover
COGS / Average Inventory
Average Order Value (AOV)
Revenue / Number of Orders
Return on Investment (ROI)
(Revenue - Cost) / Cost
Customer Retention Rate
Percentage of customers who return.
Email Open Rate
Percentage of opened emails.
Abandoned Cart Rate
Carts not purchased / Carts started
Time on Site
Average time spent on the website.
Referral Traffic
Traffic from external sources.
Search Traffic
Traffic from search engines.
Social Media Engagement
Likes, comments, shares.
Customer Reviews
Number and rating of reviews.
Customer Support Response Time
Average time to respond to inquiries.
Fraud Rate
Percentage of flagged transactions.
Shipping Time
Average time to fulfill and deliver.
Cash Conversion Cycle
Time for cash to flow in and out.
Conclusion
Measuring and analyzing these key metrics is essential for the success of an e-commerce business. By tracking and interpreting these metrics, businesses can make informed decisions and adjustments to their strategy. The key is to regularly monitor these metrics and identify areas for improvement.